June 2009
 
Forward to a Friend
 
partners in innovation
Hello again friends of PCDworks!

In this month's e-newsletter, we hope you'll enjoy one of Mike's recent columns from Product Design and Development magazine where he discusses five innovation roadblocks.
 
We'll also share our response to that often heard refrain "It can't be done!" And you'll get a glimpse of a product we designed that achieves the goal of any new product development -- offering better quality at a lower cost.  
 
As always, we want to hear from you. So, drop us a line and let us know your thoughts, concerns and interests.
 

 

 
Donna Rainone
 
antiAnti-Serendipity: Five Innovation Roadblocks
 
Mike Profile Last month, I spoke at length of the role of serendipity in innovative problem solving, and I offered five axioms for maximizing serendipity within your organizations. This month, I'd like to address the roadblocks we all face in making this dream a reality, and in doing so I'd like to share five contradictory lessons shared by a very
dear, very smart friend who has spent most of his life supplying "tools" - you know, planes, ships, guns, etc. - to the military.

This may help to explain where all of that money that we spend
on military procurement actually goes, and why military projects
often seem to go awry.

"I am amazed at how many of the military programs I'm working
on now are examples of the opposite pole of human endeavor," my
friend says. "They are what I might call anti-serendipity."

"You see, as many ideas arise 'by accident,' many accidents arise
from ideas," he continues. "Some of these train wrecks unfold in
excruciatingly slow motion, even over the course of 15 or 20 years."

Here are my friend's organizational sins that are guaranteed to kill
innovation...
 
 
proofProof of Concept for Doubting Thomas:
Custom Built Electronics, in a Flash
"It can't be done!" How many times have you heard those words? At PCDworks, Mike's follow up questions is always the same: "Why not?"
 
We never take "no" for an answer before putting an idea to the test. Quite often, that means "getting physical fast" -- turning our ideas and designs into some form of functioning prototype as quickly as possible to prove the idea's merit. In this vain, our ability to fabricate, test, and implement electronic systems in-house lets us transform many of our "out there" electromechanical ideas into fully functional demonstration systems.  
 
Once we've turned an idea into a design sophisticated enough to include a rough circuit board layout, we have the boards and traces fabricated in a matter of days. Then, we customize and populate the boards with all of the necessary components and parts, including flashing custom firmware to microcontrollers. This makes use of the vast array of equipment in our electronics lab, such as the metered shot dispensers, laboratory-quality power supplies and oscilloscopes, reflow oven, chip programmers, and LabVIEW instrumentation and testing station.
 
After a board is assembled, it's extensively tested through both software simulation and empirical testing in the instrumentation laboratory.  If a product will be exposed to harsh operating conditions, we test the electronics in our environmental chamber for resistance to extreme temperature and humidity.
 
As a result, we can quickly prove a concept's merit in the physical realm, and show a demonstration system to any doubters out there. That kind of thinking has earned PCDworks a reputation for solving problems that other people can't!

 
 
torqueDigital Torque Wrench: Cheaper & More Accurate
 
Although most of our products provide some completely new functionality never before seen, this is one of the rare exceptions where we used a new way of meeting an existing requirement. The goal --  to provide greater accuracy at a fraction of the cost. This digital torque wrench evolved from an in-house idea through multiple proof-of-concept prototypes to a manufacturing-ready state.
 
A large part of this effort was the design and construction of an electronics package which reads data from a sensor, interprets the data, and transmits torque readings through an LCD display and auditory alerts. After the single board electronics system was laid out, we built a custom printed circuit board, populated it with off-the-shelf components, and flashed our custom firmware onto the onboard microcontroller.  Once the board was assembled, it was tested first with simulated software-generated torque readings, and later by applying torque in actual product testing. The entire build and test cycle was accomplished in less than two months-- with great results.  
 
The digital torque wrench is currently being ramped up for mass production.  Stay tuned for more updates on this exciting new product.
 
About PCDworks
PCD staff Founded by Mike and Donna Rainone in 1997, PCDworks is a full-service technology development company specializing in breakthrough product innovation for a broad range of consumer, medical and military clients. Located on a 25-acre wooded campus outside Tyler, Texas, PCDworks houses testing labs, engineering shops, sleeping accommodations and meeting facilities. Client services include technology problem solving, product ideation, research, engineering, prototype manufacturing and product testing. The company is closely networked with research and production facilities in the region, including UT Tyler and East Texas Medical Center.
 
 
In This Issue
Anti-Serendipity: Five Innovation Roadblocks
Proof of Concept for Doubting Thomas
Digital Torque Wrench: Cheaper & More Accurate
About PCDworks
 
Want a Lively and Thought-Provoking Speaker?

 
Start your new year out right. Book a lively and thought-provoking speaker  who can challenge, motivate and inspire your management or engineering team.

Mike Rainone is a highly regarded expert on emerging technologies and breakthrough product creation, and a sought after speaker for companies looking to light a fire under their research and development efforts.

Whether it's a hands-on look at emerging technologies and their applications, or a lesson in rapid and effective product development, Mike offers a unique perspective designed to both inform and challenge his audience.

Choose from a list of topics, or contact Mike to create your own agenda for a session that is guaranteed to be inspirational and though provoking.
 
 
Be a Guest Contributor
 
Do you have some interesting technology news to share? We welcome guest contributions to our newsletter, so if you come across breakthrough technology or weird science, send an email to Mike Rainone. We'll make sure to attribute it to you.
   
pcdworks | 410 Private Road 8315 | Palestine | TX | 75803