In order to help our customers create the best products possible, PCDworks hosts brainstorming and design sessions to turn problem statements and product ideas into strong conceptual designs.  During the average brainstorming session, a cross-discipline team of people from PCDworks, the customer organization, and outside consultants generate a large number of ideas, and then vet them down to a set of conceptual designs with the highest probability of success.  

Along the way, we've learned that one great way to improve the output of these sessions is to rapidly work towards quantifying key unknowns around the best designs.  This "get your hands dirty" approach involves real-time modeling, calculations, industry research, component analysis, and even physical modeling and testing.  In effect, we strive to prove or disprove our initial biases and opinions with real data, all within the multi-day session.  As a result, the team makes the final selection of designs for continued development with increased confidence and rigor, having clarified the key unknowns and critical issues to address in the next steps.

While uncertainty will always be part of new product development process, this 'prove it fast' approach greatly reduces the risks, and cuts follow-up time from months to days or weeks.