On July 14th, PCDworks co-founders Donna Rainone and Mike Rainone hosted the inaugural event to launch an organizational effort for a regional innovation partnership. More than 30 guests holding positions in higher education, economic development leadership, and county and city governments came together to discuss how to drive economic rejuvenation, workforce development and attract new manufacturing to East Texas.

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The Unexpected Question We Ask Start-Up Innovators

There’s one question we ask, though, that often throws people for a loop: How are you going to sell your product? We mean this question practically, not theoretically. It is not a question about marketing or consumer behavior, but a question about distribution. Logistically, how will you sell your idea? What distribution channels will you use to get your product into consumers’ hands?