What Makes PCDworks Unique?

What Makes PCDworks Unique?

Innovation is the lifeblood of a company, the most competitive advantage you can have, but it is difficult to do and even harder to do well. According to McKinsey & Company, 84% of corporate executives believe innovation is critical to achieving growth objectives. But only 6% are satisfied with their company’s innovation performance.

While all innovation is a challenge, new product development is a beast of its own. It is one of the biggest drivers of growth and revenue, but it is notoriously unpredictable and risky. As McKinsey & Company found:

More than 25% of total revenue and profits come from the launch of new products.

Yet more than 50% of all product launches fail to hit their business targets.

Here at PCDworks, we sit at the intersection of innovation and new product development. For more than twenty-five years we’ve been helping companies develop innovative solutions to their problems. We’ve been successful across a wide range of industries, from renewable energy to transportation to oil and gas to consumer goods. 

So what’s our secret? Why do we succeed where so many others fail? It comes down to three things:

1. Mindset
2. Process
3. Knowledge

#1: An Innovative Mindset

Nothing is more important than mindset. Your mindset determines how you think. How you think determines how you act. How you act determines your success.

Our mindset can be summed up in four words: consistently curious and persistently passionate.

We are constantly asking questions: What if …? How could we …? Why not …? Curiosity drives us to define and explore the boundaries of what’s possible. 

Thomas Edison said, “Genius is 1% inspiration and 99% perspiration.” Successful innovation, particularly product development, requires a lot of persistence. The question isn’t whether you will hit obstacles, but when. One of our greatest skills is the ability to adapt, work through, and overcome the challenges that arise.

Curiosity and persistence: that’s how we make the impossible possible.

#2: A Scientific Process to the Art of Innovation

Here is the real, fundamental issue of innovation:

Companies want to innovate. They just don’t know how to do it.

Consistent innovation is difficult. Consistent is the key word there. Almost anyone can stumble across a single good idea, but continual, reliably successful innovation is a much harder nut to crack. It’s all about the process.

Innovation is an art meant to be approached scientifically

After a lot of trial and error, hypotheses and testing, we've developed our own step-by-step, multifaceted process for innovation to maximize the odds of success. 

You can read more about our process here: Our Approach.

#3: Specialized Generalists

We don’t specialize in just one industry because, to us, diversity is our strength. Innovation requires a flexibility of thinking. As opposed to highly specialized individuals, you want generalists—people with a wide base of knowledge to draw upon.

We consider ourselves specialized generalists. We’re specialized in innovation while being generalists at heart. Innovation is often found at the intersection of different specialties. The key that will unlock your solution could very well lie in another industry’s technology. We bring the full breadth of our knowledge to every problem, which lets us see solutions others can’t.

A Dedicated Innovation Partner

Innovation is a skill, one we’ve been honing for decades. While innovation is difficult, it’s easier with a partner. To learn more about how we can help you bring your vision to life, send us an email at hello@pcdworks.com.

‍